Global Venue became a project when the company I Made This was asked to do a promotional campaign for the clothing label Nudie Jeans. The campaign would include live streaming of so called in-store concerts in Nudies store in Stockholm. Several new possibilities was discovered as the project went on and Hansson & Larsson AB was contacted to assist with technical project management and development of the newly formed Global Venue.
Global Venue held the first of 7 live shows for Nudie June 10th 2009, and the recorded movie can be watched here: globalvenue.tv/nudietv
Hansson & Larsson's Role
As co-owner and strategical partner, Hansson & Larsson AB is responsible for the technical project management, system architecture and fundamental technical production.